Sportlytics is committed to keeping your data safe, and handling it in accordance with our legal obligations.

This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Key Terms

In this Privacy Policy, these terms have the following meanings:

"We" and "us" means Sportlytics Limited

“Websites” means all of our websites including:

“Application” means software we write and distribute, including:

"Services" means any subscription or other data services you receive from Sportlytics.

Information we collect

Contact data: You may provide us with contact information, such as your name, email address, phone number and address. This may be information that we receive from you when you purchase an application, subscription, or sign in to our applications or website.

Log data: When you use our websites or services, we may record information about your interaction in log files. The data logged includes information about the device making the request, including its type, IP address, browser type and cookie data. We may also log information about when the interaction took place and the services used.

Application activity data: To gain a better understanding of how our applications are used, we collect and aggregate application activity data. This data includes information about features in use, the application version, and the operating system and IP address of the device used.

Crash reporting data: We collect information about crashes that occur when you use our applications. This information can include the application version number and technical data describing the failure.

How we use information we collect

To deliver our applications and services

We use the information we collect to provide, operate and support the applications, subscriptions, and websites we offer.

For example, we may use your contact data to send you confirmation of purchase and to allow you to log into to the applications and websites.

To provide support

We may use information we have collected when responding to enquiries, diagnosing problems, or providing other customer care and support services.

To communicate with you

We use the data we collect to deliver and personalise our communications with you.

For example, we may use your contact data and application data to process and respond to queries or requests you make, or send administrative or support messages to you about your subscriptions or applications.

Furthermore, in accordance with your marketing preferences, we may contact you about applications, subscriptions, and other information that we think will be of interest to you.

To improve our applications and services

We use the data we collect to help us improve our applications, subscriptions, and websites.

For example, aggregated activity data gives us insight into how our applications, subscriptions, and website are used, helping us identify potential features and improvements.

Crash reporting data, along with log data, helps us better understand any failures that occur and under which configurations they arise. It can also give us a better understanding of the reliability of our applications.

To investigate and prevent security issues and abuse

We may use the data we collect to prevent or detect fraud, identity malicious activity, and to prevent or detect abuse of our websites and other services.

We may also use information we hold to comply with our legal obligations.

We collect and process your personal data on the following legal basis:

Performance of a contract

The use of your personal information may be necessary to fulfil the agreement you have with us. For example, to deliver the services that you use, to fulfil requests that you make of us, or to provide support when requested.

Legitimate interests

We may use your personal information for our legitimate interests. For example, it is in our legitimate interest to analyse usage data to improve our applications and services, or (with your consent) to send you marketing communications, or to use your personal information for administrative or legal purposes.

Your rights

Where we use your information on the basis of your consent, you are entitled to withdraw that consent at any time. We provide various privacy controls to help you with this.

In addition, and subject to local law, you have the following rights:

If you wish to exercise any of the rights set out above, please contact us at

We may need to request specific information from you to help us confirm your identity. This is to ensure we disclose personal data only to those with the right to receive it.

We aim to respond to all requests within one month. If your request proves more complex, it may take us longer. In that case, we will notify you and keep you up-to-date with our progress.

You will not have to pay a fee to access your personal data (or to exercise any of your rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

Privacy Controls

Marketing Preferences

You can opt out of receiving direct marketing communications from us by following the 'unsubscribe' link we include in all of our marketing emails.

Alternatively, you can contact us directly and will will update your marketing preferences as you request.

Keeping your information secure

Data security We have implemented security measures to prevent your personal data from being accidentally lost, disclosed, used or accessed in an unauthorised way.

However, while we strive to protect your personal data, we cannot guarantee its absolute security or ensure that personal data will never be disclosed in ways outwith our control and not otherwise described in this Privacy Policy.

We limit access to your personal data to only those employees, agents, contractors or other third parties who have a business need to know. Your data will only be processed in accordance with this Privacy Policy and our instructions.

Data retention We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Changes to our Privacy Policy

Any changes that we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email.

Contact Us

If you have any questions about this Privacy Policy, or would like to exercise any of your rights, please contact us by email at